Words & Waves

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    Let’s Rethink Strategy Design: from top management only to an inclusive journey

    This articles shares a five-phase framework that turns strategy development from a top-down exercise into a co-created, inclusive process that builds staff ownership, trust, and skills alongside the final strategy itself.

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    Measuring the Immeasurable: Assessing the Impact of Innovation

    This article explores different metrics and methodologies for measuring the impact of innovation and shares challenges and opportunities involved in evaluating the outcomes of innovative initiatives.

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    Beyond the Hype: Why We Need to Track AI’s Negative KPIs Too

    The article explores how organizations need to track "negative KPIs" related to using AI (i.e. environmental costs like carbon emissions, energy use, water consumption, etc.) in order to build an honest and sustainable approach to adopting the technology.

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    Is the survey really dead? How WWF’s innovation surveys proved otherwise

    Surveys often get a bad rap, but they don’t have to. In this article, I share how we took an innovative approach to survey design at WWF, turning a standard data collection tool into a rich source of insight and engagement.

  • Beyond the B podcast #15: Peeking Inside the "Black Box" of Verification

    As the demand for responsible business practices grows, so does the interest in B Corp certification. In this episode I share my journey and insights into the evolving certification and verification process, as well as an insider's look at the challenges B Lab has faced as the B Corp community has grown.

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    WDIY ROOTS AND RESILIENCE POSDCAST: EVERY ORGANISATION HAS AN IMPACT

    In this episode, I discuss my journey in sustainability and my role as an impact strategy consultant. I also talk about my work with the Bethlehem Co-Op Market and how my values show up in my personal life.

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    The risk of the CSO role

    An essay on the importance of shared accountability for a company's short and long-term impact and the role Corporate Sustainability Offers play.

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    Speaking the Language of Innovation: A Guide to Establishing Innovation Criteria

    This article provides a comprehensive guide to creating a framework for evaluating and fostering innovation within organizations, based on insights from working with WWF.